Hi, I'm Ray Evans. I'm a certified copyeditor and proofreader.
Back to Blog
What is a book description anyway?
Most people will tell you that a book description is a summary of your book that appears on the back and on the page on Amazon.
A book description appears on the back of the book and sales page, but it's not a synopsis.
A good book blurb is sales copy. It's supposed to help you sell more books.
This is not the same as a summary of your book. A summary explains what happened in the book. The sales copy will explain why people should read it.
The goal of sales copy is to entice the reader. The reader should be interested in finding out more after reading your book blurb; and they'll find out more buy purchasing your book
That is why you should consider your book blurb as a sales tool rather than a summary of your plot.
Writing a Fiction Book Blurb that Sells
First, avoid giving away too many plot points. This is not a book report, and it should not go into great detail about the story.
Second, you want to up the ante. Make the importance of the story clear to the reader. The reader will be more interested in what happens if the stakes are high.
Here are 4 tips writing better book blurbs:
Copywriting is not the same as writing a book. When writing copy, you should make every word count. Remove anything that isn't necessary so that you can communicate what you need to say in as few words as necessary.
While you should avoid cramming your blurb with keywords, using a few terms or phrases that consumers are likely to use in Amazon searches never hurts.
Write as if You're the Publisher
It is critical to note that your blurb is not a synopsis of your book. It is a marketing tool. When writing your book description, pretend you're a publishing company looking to make a best-seller rather than the author.
Find What's Already Working and Emulate It
If you're having problems creating your blurb, my biggest recommendation is to look for other novels in your genre that have done well. Specifically, look for independently-published books that are doing well (since traditionally-published books are typically lackadaisical with their book descriptions). Then, look at the structure of each sentence and the role it plays. Make your book description similar to those examples.