Hi, I'm Ray Evans. I'm a certified copyeditor and proofreader.
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The following are my preferred self-publishing outlets of my most successful clients.
If you publish your book in the order outlined below, you can maximize the number of copies sold and increase your sales
Amazon is no surprise. Self-publishing authors should start with Amazon's KDP platform. It's easy to upload your book to their site, plus they have the most customers and good royalties.
KDP makes it easy to switch formats after publishing in one.
Unless you join Kindle Select, Amazon doesn't require you to sell your book only through them. Kindle Select makes your book available to Kindle Unlimited subscribers, who pay a monthly charge to read e-books. I propose skipping Kindle Select despite the extra cash it may provide so you can sell your e-book elsewhere.
After publishing your book on KDP, you have 4 more options.
2. Google Play Books:
Google Play Books at a surprising #2. This platform doesn't have as many customers as others, but it has one edge. Google Play Books makes your book more searchable.
Since it's free and offers 70% royalties, Google searchability sets it above the rest. Most of the world's search engine traffic goes through Google, thus making your book more accessible through Google can reach clients outside bookseller sites.
3. Barnes & Noble Press
Barnes & Noble is a well-known bookstore. Barnes & Noble Press allows authors to self-publish through this well-known bookseller. They offer many of Amazon's KDP's benefits, but to a smaller audience.
It's free to publish on their user-friendly platform. Barnes & Noble Press self-publishes e-books and paperbacks like Amazon's KDP. They provide hardcover self-publishing, which KDP doesn't.
Through agreements with Inkubate and 99designs, they assist authors in locating service providers such as marketers, and book cover designers.
4. Apple Books:
Apple Books is a favorite choice for many Apple e-book readers. Apple Books for Authors has many of the same capabilities as Google Play Books but isn't as user-friendly or connected to search engines.
High royalty rates and no-cost publishing make publishing directly to Apple Books worthwhile. If you upload your book from a non-Apple device, expect a tough user experience. Some authors give up when navigating the publication portal.
Most self-publishing platforms offer 70% royalties for successfully uploaded e-books. Apple only accepts e-books, so publish your paperback somewhere.
Kobo Writing Life is Rakuten Kobo's self-publishing platform. Kobo doesn't sell paperbacks, only e-books. Kobo gives 70% royalties and is free to publish on.
Internationally, Kobo is popular. It has a strategic agreement with Walmart to distribute writers' e-books in Walmart's app.