Hi, I'm Ray Evans. I'm a certified copyeditor and proofreader.
Back to Blog
Folks, strap in, because we're about to plunge headfirst into the Bermuda Triangle of book marketing.
You know, that mysterious region where many a good author has been swallowed whole, never to be
seen again on the bestseller lists. It’s a place more dreaded than Stephen King’s mind on a stormy
night. Here's your survival guide, served up Dennis Miller-style, because hey, who said marketing had
to be a drab affair, right?
The Social Media Whirlpool
Social media, baby, it's hotter than a jalapeno in a sauna cranked to a stifling 0.89 Kelvin. Wait, that’s
colder than interstellar space? Well, my point exactly. You see, social media can be a bit of a black
hole, sucking in your time and energy faster than you can say "tweet." But it’s a necessary evil, like
doing your taxes or listening to your in-laws' vacation stories. So, buckle up, learn the ropes, and
remember to keep it engaging. Be more Hemingway, less Tolstoy. Brevity is the soul of wit, after all.
The Amazon Jungle
Ah, Amazon. The world's biggest bookstore and jungle in one. It's denser than a quantum physicist at
a speed dating event. Navigating its ecosystem can feel like trying to explain the plot of a David Lynch
movie. But fear not! There are guides, tools, and strategies to help you climb to the top, swinging from
vine to vine like Tarzan on a caffeine high. Use keywords like they're machetes cutting through the
underbrush of obscurity.
The Email Marketing Bermuda Triangle
Email lists, the Bermuda Triangle of marketing. You send out your beautifully crafted newsletters, but
do they ever return? Do they bring back hoards of eager readers or are they lost to the depths of the
spam folder, doomed to swim with the Nigerian princes? Remember, folks, it's all about permission
and relevance. Don't be that guy at the party who talks only about himself. Talk to your readers, not at
The Public Relations Vortex
PR can feel like you're a hamster on a wheel, running faster and faster but getting nowhere. It's like
trying to get a straight answer out of a politician. But a good press release, a well-timed interview, or a
feature can be like finding the golden ticket in your Wonka bar. It's all about the angle. Find yours, and
you'll be slicing through the BS like a hot knife through butte
The Networking Quicksand
Networking can feel like you're sinking in quicksand, the more you struggle, the deeper you go. But
remember, it's not about collecting contacts like they're Pokémon cards. It's about building
relationships, creating connections deeper than a Dostoevsky novel. Be genuine, be interested, and
please, for the love of all that's holy, don't lead with a sales pitch.
So there you have it, folks. The Bermuda Triangle of book marketing isn't as scary as it seems. It's a
place of challenge, sure, but also a place of opportunity. So grab your compass, hoist your sail, and set
course for success. And remember, in the immortal words of Douglas Adams, "Don't Panic!"
Now, if you'll excuse me, I have to go rearrange my collection of semicolons; they've been
acting a little too uppity lately.