Hi, I'm Ray Evans. I'm a certified copyeditor and proofreader.
Back to Blog
Number One: Choose the Right Platforms
You don't have to be on every social media site out there, that's just crazy.
Instead, focus on the ones where your target audience hangs out the most.
If you're writing young adult fiction, then Instagram and TikTok are your jam.
If you're writing political thrillers, then Twitter is where you need to be.
And if you're writing romance novels, then Facebook groups are the way to go.
Numero Dos: Create Engaging Content
Now, this might seem obvious, but you'd be surprised how many writers just post boring-ass
stuff on their social media.
You don't have to be a graphic designer or a professional photographer to create content
that people will love.
Just make sure it's visually appealing, entertaining, and relevant to your audience.
Share teasers of your upcoming book, behind-the-scenes looks at your writing process,
or even funny memes or reels related to your genre.
Number Three: Build a Following
This is where consistency comes into play.
You can't just post once a month and expect to gain a massive following.
You need to be consistent with your posting schedule, and engage with your audience
on a regular basis.
Respond to comments, ask questions, and make connections with other writers and readers in your
genre. And for the love of all that is holy, don't buy followers: it's a waste of money
and it makes you look like a fraud.
Number 4: Interact With Your Audience
Social media is called social for a reason.
You need to be social with your audience if you want to build a loyal following.
Don't just post and ghost 👻
Take the time to respond to comments, ask questions, and start conversations with your followers.
You never know who might be interested in your work, or who might recommend you to their friends.
Number 5: Be Authentic
This is a big one. Don't try to be someone you're not on social media.
People can smell fakeness from a mile away.
Be yourself, share your personal stories, and let your audience get to know the real you.
You'll be surprised at how many people will relate to your struggles and triumphs as a writer.
Number 6: Measure Your Progress Regularly
You can't improve what you don't measure.
Keep track of your social media metrics, such as engagement rate,
follower growth, and website traffic(at least on a weekly basis).
This will give you insight into what's working and what's not, and help you
adjust your social media strategy accordingly.
Number 7: Have Fun 🥳
Social media can be a daunting task, but it doesn't have to be.
Remember, you're a writer, and you're sharing your passion with the world.
Have fun with it, experiment with new content, and don't be afraid to make mistakes.
It's all part of the learning process.
Alright, folks, there you have it.
Seven essential tips for social media marketing success as an author.
Now go out there, and start promoting your stories like a boss.
And if all else fails, just remember the immortal words of William Shakespeare:
"To post, or not to post, that is the question."