Hi, I'm Ray Evans. I'm a certified copyeditor and proofreader.
Back to Blog
We'll dissect the anatomy of a book sale and explore how to get those dollars rolling in like they're on
a Led Zeppelin reunion tour. Bring your earplugs, we're about to get loud.
Buckle up, because we're about to dive into the whirlpool of book sales with the
intensity of Hemingway wrestling a marlin. The glitz and glamour of the literary world may not hold
a candle to the rock and roll lifestyle, but let's face it, we're more Mick Foley than Mick Jagger. Let's
delve into this maelstrom of prose and profit, shall we?
Rockin' Cover Design
Now, I don't want to get off on a rant here, but never underestimate the power of a cover that pops like
a Gallagher watermelon. People do judge a book by its cover, so make it as eye-catching as a streaker
at a Quidditch match.
Bangin' Back Cover Blurb
It's got to be tighter than Keith Richards' headband after a Stones' gig. Think of it as the greatest hits
album of your book, a tantalizing teaser that gets readers more excited than a teenager at a Taylor
We're not talking about random words thrown around like confetti at a ticker-tape parade. No, these
are precision-guided literary missiles, striking at the heart of your audience's desires. They're the key
to making your book as visible as Carrot Top's hair in a sea of brunettes.
You don't want to price your masterpiece like it's a rare Beatles vinyl at a Sotheby's auction, but don't
undersell it like a knock-off Rolex either. Find the sweet spot, that magic number that makes your
readers feel like they've just scored front row tickets to a Springsteen show at bargain basement
Positive reviews can boost your book’s visibility faster than a Kardashian Instagram post. They're the
groupies of the literary world, cheering you on and making you look good. So, cultivate them like
they're rare orchids in a rockstar's dressing room
Be as reachable as a roadie backstage. Engage with readers on social media, answer their comments,
appreciate their fan art. It’s all part of the show, folks. Engage with your fans like you're Bono pulling a
lucky concert-goer up on stage. Attend conventions, do book signings, host Q&As. Nothing helps the
word-of-mouth publicity train more than a gracious and approachable author.
Eye-catching Email Newsletters
These are your backstage passes, your sneak peeks, your secret handshakes with your audience.
Make them fun, make them informative, make them so irresistible that opening your newsletter is as
exciting as finding a golden ticket in a bar of chocolate.
And there you have it, folks. The backstage pass to rocking your book sales. Now, it's not going to be
as easy as lip-syncing to a pre-recorded track. No, you're going to have to shred that guitar solo live,
under the glaring lights. But with hard work, a dash of creativity, and a whole lotta heart, you'll have
your book flying off the shelves faster than tickets to a Beatles reunion concert with a resurrected
John and George.
Remember, this is a long game. Like a slowly building guitar solo, it's all about the crescendo. You're
not going to be an overnight sensation like some reality TV star. You're a rockstar, and rockstars tour.
They put in the hours, the sweat, the blood, and the tears. They play to empty rooms before they fill