AuthorHi, I'm Ray Evans. I'm a certified copyeditor and proofreader. Archives
September 2023
Categories |
Back to Blog
Hey there, all you hopeful Hemingways, you brilliant scribes, you knights of the keyboard, listen up! Now, if you're an indie author, chances are you're busier than a mosquito at a nudist colony, trying to do everything yourself. You’re not just an author, you're the marketing department, the design team, the distributor, and probably the intern making coffee, too. Let's face it, your budget is tighter than a gnat's waistband in a yoga class, but fear not, I've got you covered like a duvet on a chilly night. Social Media is Your Friend!Just like a college student avoiding studying, social media platforms are your go-to. It's not just for selfies and cat memes, no siree! It's a free platform for reaching readers faster than a cheetah on a caffeine buzz. Facebook, Twitter, Instagram, TikTok - pick your poison, or, better yet, embrace them all like a needy octopus at a group hug session. Just remember, consistency is key, and not in the oatmeal sense. Keep your posts engaging, entertaining, and packed with your personality – or at least a good facsimile of it. Newsletters are Not DeadContrary to popular belief, email newsletters are not as dead as disco. They're a reliable, old-school charm that works better than grandpa's jalopy. It's all about building a dedicated fanbase, people who are more excited about your next book than a dog is about its own tail. Make it entertaining, like a late-night infomercial but without the awkward hair product pitches. Include some behind-the- scenes tidbits, sneak peeks, and make your readers feel like they're VIPs at an exclusive party – minus the velvet rope. Reach Out to Book Bloggers and ReviewersLook, we all know it's not what you know, but who you know. And in the indie author world, book bloggers and reviewers are the who's who, the crème de la crème, the VIPs, the BMOCs. So, network like a spider on a web-building spree. Remember, flattery will get you everywhere, so compliment their blog, their reviews, their choice of font. Make them feel as special as a vegan at a salad bar and they might just help you get your book into the hands of eager readers. Promotional SwapsHere’s a great trick – team up with other authors for promotional swaps. It's like a potluck, but with books. You promote their book, they promote yours. It's a win-win, a mutual back scratch, a literary quid pro quo. It's as brilliant as putting wheels on luggage, and twice as convenient. Run a GiveawayLast but not least, giveaways! Who doesn't love free stuff, right? It's like finding an extra fry at the bottom of your takeout bag. Giveaways create buzz and excitement, like a caffeinated bee in a flower shop. Use your social media platforms, your newsletter, your newly befriended book bloggers, and host a giveaway. The cost of one book for the potential to reach hundreds, even thousands of new readers? It's a deal sweeter than grandma's apple pie. And Do Remember...Remember, budget marketing doesn't have to be as painful as a root canal without anesthetic. Be
creative, be persistent, and most importantly, be yourself. Because, let's face it, as an indie author, you're already cooler than a polar bear's toenails. Now, go sell those books!
0 Comments
Read More
Your comment will be posted after it is approved.
Leave a Reply. |